PROPTECH 2.O
IS HERE.

We invest in technology companies leading the global transformation of the real estate sector.

PROPTECH 2.0

The real estate sector is one of the last great frontiers for disruption by technology.

The $280 trillion real estate industry is the largest sector in the global economy and is undergoing a seismic, transformational shift as it makes up for 20 years of underinvestment.

As digitally native consumers, agents and executives become key decision-makers in the space, technology adoption in the real estate sector can no longer be Plan B – the market demands for it to be Plan A.

Early generations of proptech companies began the process of digitizing legacy solutions. But advances in fintech, technology infrastructure, machine learning and artificial intelligence in the last 5-10 years are enabling the formation of companies that could not have been built a decade ago.

Proptech 2.0 companies are now able to create entirely new business models and products that previously could not exist. With algorithmic and machine-based capabilities, companies can now ingest gigantic volumes of data and payment flows, resulting in superior consumer products and end-to-end solutions that are transforming the real estate industry by an order of magnitude.

We are in the early innings of the Proptech 2.0 revolution and Prudence is committed to finding the next generation of iconic companies at their moment of breakout growth.

COMPANIES .

“As I prepared to launch Compass,  I worked out of Prudence’s office – Gavin was involved with many formative discussions, from capital raising and strategy to even our name. From the seed round investment to today, they have always been thinking of ways to help Compass. Prudence is more than an investor; I consider them as partners and friends in our mission to transform the real estate industry.”

Robert Reffkin // CEO and Co-Founder of Compass
FOUNDED .
2012
ROUND .
SEED, SERIES A & C
HQ .
New York, NY
WWW .
Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.


“Morty’s mission to transform the mortgage industry is lofty, and we saw Prudence’s reputation and expertise in the proptech industry as a crucial piece to help us scale in our Series A.  Prudence has been both an investor and strategic partner for us. Their ability to think holistically about Morty’s mission and bring strategic investors into the mix has helped us hit critical milestones and fuel our growth.”

Nora Apsel // CEO and Co-Founder of Morty
FOUNDED .
2017
ROUND .
Series A (led by Prudence) & Series B
HQ .
New York, NY
WWW .
Morty provides an online marketplace for consumers to apply for home loans that dozens of lenders instantly quote and approve.


“Gavin and the team at Prudence are enormously knowledgeable about the U.S. proptech market and how to globalize the themes that developed there. They have helped us ingest those learnings quickly so we can move fast and build efficiently. As a long-time proptech investor, Prudence is critical to enabling the growth in the European Proptech sector.”

Nils Henning // CEO and Co-Founder of Casafari
FOUNDED .
2018
ROUND .
Series A (led by Prudence)
HQ .
Lisbon, Portugal
WWW .
CASAFARI applies machine learning and deep AI to index and analyze over 75 million property listings from over 14 thousand different data sources in one clean and complete platform.


“Prudence is a team of exceptional business builders — Prudence’s expertise and focus makes them a critical advisor to our management team as we continue to scale. They sweat the details and are a diligent investor and thought partner, while still moving quickly and efficiently on making important decisions.”

Mike DeGiorgio // Founder and CEO of CREXi
FOUNDED .
2015
ROUND .
Series B
HQ .
Los Angeles, CA
WWW .
CREXi is the commercial real estate industry’s fastest-growing marketplace, advanced technology and data platform dedicated to supporting the CRE industry and its stakeholders.


“While we have always valued Prudence as a trusted advisor, we were blown away with how many growth equity investors also looked to them for their thoughts and opinions. Having Prudence as an investor brings the credibility of a highly sophisticated, global proptech investor – but more than that, they are truly great partners. The amount of interest they were able to help generate in our latest investing round made a big impact, and I’m grateful for the partnerships that have resulted from our relationship with Prudence.”

Anshul Ruparell // CEO and Co-Founder of Properly
FOUNDED .
2018
ROUND .
Series A (led by Prudence) & Series B
HQ .
Toronto, Canada
WWW .
Properly is a Canadian tech-enabled real estate brokerage transforming the home buying and selling experience.


“Prudence is much more thoughtful and empathetic than the typical investor. They have a remarkable ability to put themselves in my shoes as a CEO and assist me in solving problems that are seemingly intractable. My Co-Founder and I consider them a genuine partner in building Hemlane, and they are a firm to whom we attribute a large amount of our success.”

Dana Dunford // CEO and Co-Founder of Hemlane
FOUNDED .
2017
ROUND .
Seed (led by Prudence)
HQ .
San Francisco, CA
WWW .
Hemlane has redesigned property management using a combination of software and local brokerages.


“As I prepared to launch Compass,  I worked out of Prudence’s office – Gavin was involved with many formative discussions, from capital raising and strategy to even our name. From the seed round investment to today, they have always been thinking of ways to help Compass. Prudence is more than an investor; I consider them as partners and friends in our mission to transform the real estate industry.”

Robert Reffkin // CEO and Co-Founder of Compass
FOUNDED .
2012
ROUND .
SEED, SERIES A & C
HQ .
New York, NY
WWW .
Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
FOUNDED .
2017
ROUND .
Series A (led by Prudence) & Series B
HQ .
New York, NY
WWW .
Morty provides an online marketplace for consumers to apply for home loans that dozens of lenders instantly quote and approve.
“Morty’s mission to transform the mortgage industry is lofty, and we saw Prudence’s reputation and expertise in the proptech industry as a crucial piece to help us scale in our Series A.  Prudence has been both an investor and strategic partner for us. Their ability to think holistically about Morty’s mission and bring strategic investors into the mix has helped us hit critical milestones and fuel our growth.”

Nora Apsel // CEO and Co-Founder of Morty
“Gavin and the team at Prudence are enormously knowledgeable about the U.S. proptech market and how to globalize the themes that developed there. They have helped us ingest those learnings quickly so we can move fast and build efficiently. As a long-time proptech investor, Prudence is critical to enabling the growth in the European Proptech sector.”

Nils Henning // CEO and Co-Founder of Casafari
FOUNDED .
2018
ROUND .
Series A (led by Prudence)
HQ .
Lisbon, Portugal
WWW .
CASAFARI applies machine learning and deep AI to index and analyze over 75 million property listings from over 14 thousand different data sources in one clean and complete platform.
FOUNDED .
2015
ROUND .
Series B
HQ .
Los Angeles, CA
WWW .
CREXi is the commercial real estate industry’s fastest-growing marketplace, advanced technology and data platform dedicated to supporting the CRE industry and its stakeholders.
“Prudence is a team of exceptional business builders — Prudence’s expertise and focus makes them a critical advisor to our management team as we continue to scale. They sweat the details and are a diligent investor and thought partner, while still moving quickly and efficiently on making important decisions.”

Mike DeGiorgio // Founder and CEO of CREXi
“While we have always valued Prudence as a trusted advisor, we were blown away with how many growth equity investors also looked to them for their thoughts and opinions. Having Prudence as an investor brings the credibility of a highly sophisticated, global proptech investor – but more than that, they are truly great partners. The amount of interest they were able to help generate in our latest investing round made a big impact, and I’m grateful for the partnerships that have resulted from our relationship with Prudence.”

Anshul Ruparell // CEO and Co-Founder of Properly
FOUNDED .
2018
ROUND .
Series A (led by Prudence) & Series B
HQ .
Toronto, Canada
WWW .
Properly is a Canadian tech-enabled real estate brokerage transforming the home buying and selling experience.
FOUNDED .
2017
ROUND .
Seed (led by Prudence)
HQ .
San Francisco, CA
WWW .
Hemlane has redesigned property management using a combination of software and local brokerages.
“Prudence is much more thoughtful and empathetic than the typical investor. They have a remarkable ability to put themselves in my shoes as a CEO and assist me in solving problems that are seemingly intractable. My Co-Founder and I consider them a genuine partner in building Hemlane, and they are a firm to whom we attribute a large amount of our success.”

Dana Dunford // CEO and Co-Founder of Hemlane

TEAM .

We are a global team of proptech investors passionate about sharing our experience, insights and curiosity with our founders to help them build iconic companies.

Gavin Myers .

Co-Founder & Managing Partner

AGE 9
Thriving candy business shutdown by school principal

1999
Graduates from Yale with a BA in Political Science

2000
Leaves Goldman Sachs after 9 months to move to San Francisco to work with tech companies at Credit Suisse

2004
Graduates from Columbia Business School

2005 – 2009
Works in middle market private equity but spends free time meeting with early-stage founders of tech companies

2009
Joins David to build Prudence

2021
Board of Directors at Properly, Casafari, Morty, Hemlane, Salus and CREXi (observer)

OOTO
Coaching soccer, cutting back on podcasts and spending time with his wife Janie and their boys, Brooks and Kemp

David fischer .

Co-Founder & Partner

AGE 9
Apple II computer leads to
lifelong passion for tech

1999
Studies economics before switching to law, graduating with an LLB from Manchester University in the UK and passing the bar

2001 – 2007
Foregoes law, creates a family office focusing on alternative investments; immerses himself in the world of hedge funds and forms a nuanced view of finance industry

2007
Due to his analysis on the finance sector, liquidates 2/3 of portfolio pre-financial crisis

2008
Post-crisis, senses a larger opportunity in direct, private investments and circles back to his tech passion

2009
Joins Gavin to build Prudence

OOTO
Reading, surfing around the world and spending time with his family

Jordan Viniar .

Partner

AGE 10
Makes first investment in one share of TCBY stock

2011
Graduates from Brown University with an AB in Economics

2013
Leaves Goldman Sachs for the 1st time after 2 years in Investment Banking

2013 – 2015
Works at hedge fund Partner Fund Management in San Francisco

2015 – 2017
Moves into the tech world with Shift Technologies, building a consumer auto lending business

2017 – 2020
Shifts to tech investing at Goldman Sachs Investment Partners; investments include Zola and Built Technologies

2020
Joins Gavin and David to continue developing the growth of Prudence

2021
Promoted to Partner in Prudence

OOTO
Playing basketball, cooking and traveling with his wife Gloria and their son Leo

Melissa Landry .

Head of Investor Relations & Operations

AGE 6
Earns first paycheck after doing a radio commercial for Home Improvement

2011
Graduates from Louisiana State University summa cum laude with a BA in Finance

2011 – 2017
Spends 6 years at Goldman Sachs in Investment Banking and the Executive Office

2019
Graduates from Harvard Business School and goes on a 6-month, round-the world adventure

2020 – 2021
Advises financial institutions on executing their talent and recruiting strategies at executive search firm Russell Reynolds

2021
Joins Prudence to lead the firm’s investor relations and operations efforts

OOTO
Exploring new places on all seven continents, scuba diving, snowboarding and painting

CONTACT .

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